About Us

Mutt Couture is a luxury dog brand made for people who dress with purpose.

We're based in sunny San Luis Obispo, a college town on the central coast of California. Our aesthetic is heavily influenced by the melting pot of country-western, high fashion, and surf culture.

Our products are designed at the intersection of function, craftsmanship, and longevity. We revel in finding the perfect mix of texture, color, luster, and all important details that elevate an ordinary item into something unique and special. 

We started this journey nearly 10 years ago with a mission to develop a diverse line of fashionable, durable, and affordable gear for our dogs. Mutt Couture was founded in 2011 by owner Josh Herman and brought to fruition by a talented team of designers, veterinarians, and dog owners. We believe dogs are more than pets or friends—they're family. They deserve to dress well too.

We hope you enjoy what we've created, we've certainly enjoyed creating it for you.